What is a Content Strategy?

A content strategy outlines how you will create, publish, and manage content on your CMS. It helps ensure that your content aligns with your business goals and audience needs.

Key Components

• Audience Research: Understand who your audience is and what they want.
• Content Planning: Create a content calendar to schedule your posts.
• Performance Metrics: Define how you will measure the success of your content.

Having a solid content strategy can significantly improve your CMS's effectiveness.